Styleworks

StyleWorks is a new corporate styling experience by leading fashion stylist Sinead Keenan. With Sinead's twenty years’ experience and expertise working as a professional fashion stylist, StyleWorks will offer seminars and workshops for style conscious business women who would like to incorporate a more fashion and trend focused element into their working wardrobe.

We all know that when we look good, we feel good. It can enhance our confidence and in turn, our performance at work and in our daily lives. Women today are a lot more open to new ideas about style when it comes to their working wardrobe. They should be able to enjoy putting it together and feel confident and empowered when wearing their clothes at work and in their day to day life. It is proven that a smart stylish wardrobe is a critical tool to have in one's career arsenal.

Sinead Keenan

Watch this short video of a recent styleworks event held at the Merrion Hotel to get a flavour of the styleworks format.


In partnership with Image Magazine and Brown Thomas. Hair by Michael Leong & Make up by Christine Lucignano.

how it works

StyleWorks main aim is to help women understand the current trends shown on the runways and featured in fashion magazines and filter it down to make it relevant for their everyday life. Using fashion shows with live models and creative, informative presentations, Sinead will bring her experience and expertise to each event.

Women now have access to information online about different body shapes and what colour suits each complexion etc., but StyleWorks main focus is on fashion and trend and how to incorporate it into a professional wardrobe. By using a live 3D visual concept of models and fashion shows to demonstrate key points and ideas, Sinead will distinguish between fad fashions that come and go and the great new styles that shape fashion every season. She will also highlight important investment pieces and transitional trends that will be relevant for many seasons to come.

Sinead will try to help women spot key trends that can work for them, making their wardrobe current, modern and above all, stylish. This should enable them to feel confident to use fashion as a tool to build a stylish and exciting wardrobe, that they in turn feel confident when wearing.

StyleWorks unique selling point and key differentiator is Sinead's experience and career at the forefront of the Irish fashion industry. Her continuing work with key fashion clients and as a contributing editorial stylist keeps her up to date each season with current trends and also what's available to buy on the fashion market.

StyleWorks has access to numerous industry professionals and experts in many different aspects of the fashion, beauty and grooming business. These contacts can be incorporated into any seminar or workshop as guest speakers or for hair and make-up presentations and demonstrations

Whether it's an intimate showing including an informative talk or a large scale fashion show with presentations and demonstrations, StyleWorks can offer a package tailored to suit any budget or requirement. Following a consultation with the client to determine which type of event best suits their requirements, Sinead will put together a proposal of ideas and costs based on the budget available.

Using a wide range of price points from various high street stores, boutiques, designers and department stores, StyleWorks can suit every budget, considering not only the client but the also the invited guests. Sinead will try to help women have confidence when they go shopping, helping them recognise and select key pieces that will enhance and bring a stylish fashion element to their wardrobe. Whether it's in association with a fashion partner or carefully selecting a great edit of product from a wide variety of stores, StyleWorks wishes to give attendees an insider’s eye and a great element of choice from various shopping destinations.

It's a perfect solution for company away days or for corporate entertaining, as well as an interesting and enjoyable experience for your employees to learn about fashion and how to use current trends to enhance their professional wardrobe.


To discuss the options for a StyleWorks event call Sinead at +353 (0)87 688 4471.